Pass it on

The Bible is foundational to our faith. But younger generations of New Zealanders are losing touch with the Bible.

We believe that every child and young person in New Zealand should have the opportunity to experience the Bible. We’re concerned that too few are getting that chance. That’s why we’ve launched the Pass it On campaign.

In 2015 and 2016, Bible Society undertook some research with Nielsen to help us understand what New Zealand children and young people know about the Bible and what helps them read it. This research revealed that more than a third of New Zealand children have never read, heard or seen the story of Jesus’ birth. Two thirds can’t recall the story of Daniel in the Lion’s Den, and three quarters haven’t heard the story of the Good Samaritan.

But there is some good news too. Just under half of Kiwi parents think Bible stories are important for their children because they provide good values for life. And 40% of children indicated they’d like to read, hear or see more Bible stories.

Of those Kiwi youth that do engage with the Bible regularly, 68% were taught to read it by their parents and 62% wish they could read the Bible more.

This presents an incredible opportunity! Pass it On could be one of the most critical campaigns we’ve ever undertaken. It’s about helping secure the future of the Bible in New Zealand by ensuring it is shared and enjoyed by the next generation.

We want to get mums and dads, grandparents and caregivers all sharing the Bible with the children and youth in their lives. To address this major challenge with a tech-savvy young generation, we’ve introduced a Bible application (app). This is backed up by our research that found many children would read, listen to, or watch Bible stories more often if they were on computers and tablets.

Check out our Pass It On videos and more of the resources we’ve developed below.


 Beginners Bible

Highest selling kids Bible

The Beginner’s Bible has been a favorite with young children and their parents since its release in 1989 with over 25 million products sold. Now it’s redesigned with fresh new art that will excite children for many more years to come. Full of faith and fun, The Beginner’s Bible is a wonderful gift for any child. The easy-to-read text and bright, full-colour illustrations on every page make it a perfect way to introduce young children to the stories and characters of the Bible. With new vibrant three-dimensional art and compelling text, more than 90 Bible stories come to life.
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Bible research – children and young people

In 2015 and 2016 we undertook some significant research with children and young people.  Our 2015 Biblical Literacy Survey revealed what Kiwi kids think of the Bible, how much they know about it and what their parents think.  In 2016 we researched Christian youth who do read the Bible.  We wanted to find out more about why they read it and who taught them how to engage with the Bible.  Both these research projects are free on application.

Free Bible research

The Big Little Bible

We’ve developed a unique Bible resource for children aged between 8 and 11 called The Big Little Bible.  Incorporating 30 of the most popular Bible stories, The Big Little Bible features beautiful illustrations from a Kiwi artist that capture imaginations through their single line style.  The free app also features discussion questions for adults and kids and is available for download on the Apple and Google Play stores – just search for Big Little Bible.  And now we’ve published all 30 stories with the illustrations in a hardback book, available from Manna.

Buy the book Big Little Bible app for Apple  Big Little Bible app for Google
Jesus Storybook Bible

Awesome storybook Bible for kids

The ‘Jesus Storybook Bible’ tells the story beneath all the stories in the Bible. At the centre of the story is a baby, the child upon whom everything will depend. Every story whispers his name. From Noah to Moses to the great King David – every story points to him. He is like the missing piece in a puzzle – the piece that makes all the other pieces fit together. From the Old Testament through the New Testament, as the story unfolds, children will pick up the clues and piece together the puzzle.

A Bible like no other, the ‘Jesus Storybook Bible’ invites children to join in the greatest of all adventures, to discover for themselves that Jesus is at the centre of God’s great story of salvation – and at the centre of their story too.

Ages 4-8
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Action Bible New Testament

A New Testament comic book

Here’s the New Testament like you’ve never seen it before! Offering a fresh look at 67 stories, acclaimed graphic novel illustrator Sergio Cariello masterfully combines stunning colour panels with Scripture to create an engaging presentation of God’s Word for today’s generation. A great way for parents, teachers, and Sunday schools to encourage kids to read the Bible.

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Action Bible

A great comic book Bible for kids!

Here’s the most complete picture Bible ever! And it features a captivating, up-to-date artwork style, making it the perfect Bible for today’s visually focused culture. “The Action Bible” presents 215 fast-paced narratives in chronological order, making it easier to follow the Bible’s historical flow, and reinforcing the build-up to its thrilling climax. The stories in “The Action Bible” communicate clearly and forcefully to contemporary readers. This compelling blend of clear writing plus dramatic images offers an appeal that crosses all age boundaries. Brazilian artist Sergio Cariello has created attention-holding illustrations marked by rich coloring, dramatic shading and lighting, bold and energetic designs, and emotionally charged figures. Let this epic rendition draw you into all the excitement of the world’s most awesome story. Contains both Old and New Testaments.

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